The Identity Fidelity Index
A twenty-item diagnostic that locates where your business identity is breaking and directs the fix at the right junction.
Answer with evidence, not optimism. Scores of 4 or 5 require supporting evidence: a specific example, a decision, a document, or a date. Without evidence, those scores default to 3.
Use the right respondents. Subscales A, B and D are answered by your internal team. Subscale C is answered by the market: you predict it first, then your customers' answers validate it and reveal the perception gap.
The weakest flow governs. The lowest subscale is the diagnosis, not the total.
Takes 15 to 25 minutes. Progress saves automatically in this browser.